Brother Persona PRS100 Embroidery Machine
Flexibility, efficiency, professionalism
Exclusive to Echidna Sewing
The Brother Persona PRS100 is Brother's first single-needle embroidery machine with free-arm embroidery, opening a whole new realm of creativity. With the innovative tubular design of this machine, you can tackle projects that are simply too difficult or complicated for a regular home embroidery machine. Embellish items like caps, small t-shirts, sleeves, children’s garments, pockets, pant legs, socks, bags and more with ease!
With the finest pedigree in the sewing industry, the Persona PRS100 by Brother offers the freedom of single needle free-arm embroidery technology, without the hefty price tag. Boasting a large 200mm x 200mm embroidery area, anytime bobbin access, a unique set of frames, 7" LCD display and Droplight Embroidery Positioning Marker, as well as over 400 built-in designs, this machine delivers innovative ease to your most ambitious projects.


Commercial features, easy to use technology



Free-arm embroidery
The tubular free-arm gives you the flexibility to embroider on shirt pockets, sleeves, jeans pockets and other hard to reach areas with ease. You can also embellish items like caps*, pant legs, socks, children’s garments and more!
*The cap frame is not included with this machine. Alternatively you can use the compact mini frames to embroider caps.


Droplight LED embroidery positioning marker
With the Brother Persona PRS100 you can use the embroidery foot with the LED pointer to easily see your needle drop position, which is critical for embroidery. Check the embroidery field with ease with the trial key and LED pointer! No more nightmares of trying to guess where your needle will drop!
LED needle pointer
See exactly where the needle will drop and adjust the position accurately with the LED needle pointer.
Large embroidery area
Create large embroidery designs with no need to re-hoop using the 200mm x 200mm. You’ll have the creative space to design without limits!
Maximum embroidery field: 200mm x 200mm (8" x 8")


Free-motion sewing and quilting
With the included free-motion embroidery kit, the VR can easily be converted to a free-motion embroidery machine. Add free-motion stippling to quilts to achieve a personal finish.
7”Large colour LCD touch screen
Easily edit and adjust embroidery designs, add lettering and resize from the touch screen.
Built-in learning support
The on-screen guides take you through setup and basic operation to help you get the most out of your PRS.


Thread Colour Sorting
Adjust the order in which multi-colour embroidery designs are stitched - reducing colour changes and minimising embroidery time.
USB ports
Insert a USB memory stick or connect directly to your PC to send embroidery designs to the VR.


20 built-in fonts
Choose from a wide range of built-in fonts to personalise your projects.
405 built-in patterns
Wide variety of built-in designs including Greek and floral alphabets, decorative and quilt patterns.
Multiple line text input
Allows multiple lines of text to be entered without having to manually reposition.
Single colour pattern converter
Push one button to embroider a multicoloured design in a single colour.

Easy access to bobbin
Easily replace the bobbin without removing the hoop. Simple access to your bobbin makes your embroidery a breeze.

Independent bobbin winder
The built-in independent bobbin winder is quick and easy. Allows you to wind a new bobbin while the machine is embroidering.
Compact mini frames
Brother have created an exclusive set of embroidery frames included only with the Persona PRS100. Embroider hard to reach places that have proved to be difficult on other machines with ease. No more risks of tangling those small items such as children's garments, pockets, legs, socks, bags and caps! You won’t find these with any of our other machines.
Four compact frame sizes are included:
- 38mm x 44mm
- 41mm x 70mm
- 33mm x 75mm
- 50mm x 50mm
Advanced Needle Threading
Push-button needle threader makes it quick and easy to get started on your next design. Simply follow the thread guide and press the button to thread the needle.
Multiple frame sizes
Enjoy a range of frame types and sizes, including tubular for T-shirts and towels, etc. Large frame for quilts, small portrait and landscape frames – perfect for vertical and horizontal pockets.
4 Spool thread stand
The PRS100 is equipped with a 4 spool thread stand. Ideal for quick thread changes.
Upper and lower thread sensors
Upper and lower thread sensors alert you when a thread is broken or has run out.
View detailed specifications →
Brother Persona PRS100 Embroidery Machine
What's in the box
- Accessory case
- Needle set
- Prewound bobbin x 5
- Metal bobbin x 3
- Spool net x 4
- Seam ripper
- Scissors
- Tweezers
- Touch pen
- Needle changing tool (threader)
- Needle plate spacer
- Phillips screwdriver
- Standard screwdriver
- Allen screwdriver
- Offset screwdriver
- Disc-shaped screwdriver
- Screwdriver (large)
- Wrench 13 x 10
- Oiler
- Cleaning brush
- Weight (L)
- Weight (S)
- USB cable
- 200mm x 200mm embroidery frame
- 100mm x 100mm embroidery frame
- 41mm x 70mm embroidery frame
- 50mm x 50mm embroidery frame
- 38mm x 44mm embroidery frame
- 33mm x 75mm embroidery frame
- 200mm x 200mm embroidery sheet
- 100mm x 100mm embroidery sheet
- Operation manual
- Quick reference guide
- Embroidery design guide
- Spool mat x 4
- Spool cap x 4
- Embroidery frame holder A
- Embroidery frame holder E
Brother Warranty

Up to 5 years or 2500 hours manufacturer’s warranty, whichever comes first.
Learn more →SKU: PRS100
Humm 30 month term - no interest ever
Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00
A minimum deposit of $800 required with fortnightly payments of $111.52 that's just $55.76/week!
Humm Terms and conditions apply.
Latitude Credit Cards 36 month term - interest free. Enjoy now Pay later
Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00
Zero deposit required with 36 monthly payments
Latitude Terms and conditions apply.
Zip 36 month term - interest free. Tap & Zip Everywhere. Pay Later.
Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00
Zero deposit required with 36 monthly payments
Zip Terms and conditions apply.

Divide your purchase into 4 interest free installments on orders between $30 and $1500 with PayPal 4 in 1.
Learn more about Pay in 4 →
Humm is a payment plan option allowing you to take your products home today with no interest ever.

Latitude Financial Services allows you to enjoy up to 60 months interest free.

Afterpay enables you to buy what you want today, and pay for it in four equal installments, interest-free up to $1,000.

Own it now, pay later. Shop and pay nothing today with Zip for everyday spending or life's bigger buys.
Learn more about Zip →
PugglePay is Echidna's own in-house payment plan option with no interest, no fees and flexible repayment options.
Learn more about PugglePay →Traditional Layby
If none of these finance options suit you, why not use Echidna's standard layby option. You can set up your layby in-store or contact us to find out more information.
*Terms and conditions apply. Finance is not available on all offers and machines. Please call your nearest store or phone 1800 000 360 to find out what packages are available.
Brother Persona PRS100 Embroidery Machine
Basic Features
Warranty | 5 Years or 2500 hours |
LCD Display Size Inches | 7" HD |
On-Screen Help | Yes |
Built-in Tutorial Videos | Yes |
On-Screen Editing | Yes |
Lighting | LED |
Thread Tension | Disc AT |
Needle Threading System | Advanced |
Bobbin type | Vertical |
Thread cutter | Auto |
Full USB | Yes |
Maximum Speed | 1,000spm |
Built-in embroidery fonts | 20 |
Built-in embroidery patterns | 405 |
Maximum embroidery area (mm) | 200mm x 200mm |
Maximum embroidery area (inches) | 8" x 8" |
SKU | PRS100 |
Brand | Brother |
Shipping Weight | 42.0000kg |
Shipping Width | 0.610m |
Shipping Height | 0.850m |
Shipping Length | 0.800m |
Shipping Cubic | 0.414800000m3 |
Products available | |
PRS100_MachineOnly | Brother PRS100 Machine Only |
PRS100_Bundle | Brother PRS100 Machine Bundle |

Brother Australia PR warranty:
Up to 5 years or 2500 hours, whichever comes first.
For more up to date information please visit the Brother website or contact us if you are unsure which warranty applies to you.
Persona PRS100 great font selection but few design
By: Eileen on 5 November 2021Great machine, easy to use but was disappointed there are so few embroidery designs beside the fonts. Fonts, however, are great with a lot to choose from. I have not had a lot of time to use it so far.
(4)
Prs100
By: Pauline on 7 September 2021I am really happy with this machine it has made it so much easier to stitch out T-shirts and other little things that I found difficult on my smaller machine! I have found it easy to use the functions because I already have a brother and they almost the same! I am happy with my purchase and have also been happy with the support I have received from all the staff! Even during lockdowns!
(5)