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Flexibility, efficiency, professionalism

Exclusive to Echidna Sewing

The Brother Persona PRS100 is Brother's first single-needle embroidery machine with free-arm embroidery, opening a whole new realm of creativity. With the innovative tubular design of this machine, you can tackle projects that are simply too difficult or complicated for a regular home embroidery machine. Embellish items like caps, small t-shirts, sleeves, children’s garments, pockets, pant legs, socks, bags and more with ease!

With the finest pedigree in the sewing industry, the Persona PRS100 by Brother offers the freedom of single needle free-arm embroidery technology, without the hefty price tag. Boasting a large 200mm x 200mm embroidery area, anytime bobbin access, a unique set of frames, 7" LCD display and Droplight Embroidery Positioning Marker, as well as over 400 built-in designs, this machine delivers innovative ease to your most ambitious projects.

Brother PRS100 Brother PRS100

Commercial features, easy to use technology

Brother PRS100
Brother PRS100
Brother PRS100

Free-arm embroidery

The tubular free-arm gives you the flexibility to embroider on shirt pockets, sleeves, jeans pockets and other hard to reach areas with ease. You can also embellish items like caps*, pant legs, socks, children’s garments and more!

*The cap frame is not included with this machine. Alternatively you can use the compact mini frames to embroider caps.

Brother PRS100

Brother PRS100

Droplight LED embroidery positioning marker

With the Brother Persona PRS100 you can use the embroidery foot with the LED pointer to easily see your needle drop position, which is critical for embroidery. Check the embroidery field with ease with the trial key and LED pointer! No more nightmares of trying to guess where your needle will drop!

LED needle pointer

See exactly where the needle will drop and adjust the position accurately with the LED needle pointer.

Large embroidery area

Create large embroidery designs with no need to re-hoop using the 200mm x 200mm. You’ll have the creative space to design without limits!

Maximum embroidery field:  200mm x 200mm (8" x 8")

Brother PRS100

Brother PRS100

Free-motion sewing and quilting

With the included free-motion embroidery kit, the VR can easily be converted to a free-motion embroidery machine. Add free-motion stippling to quilts to achieve a personal finish.

7”Large colour LCD touch screen

Easily edit and adjust embroidery designs, add lettering and resize from the touch screen.

Built-in learning support

The on-screen guides take you through setup and basic operation to help you get the most out of your PRS.

Brother PRS100

Brother PRS100

Thread Colour Sorting

Adjust the order in which multi-colour embroidery designs are stitched - reducing colour changes and minimising embroidery time.

USB ports

Insert a USB memory stick or connect directly to your PC to send embroidery designs to the VR.

Brother PRS100

Brother PRS100

20 built-in fonts

Choose from a wide range of built-in fonts to personalise your projects.

405 built-in patterns

Wide variety of built-in designs including Greek and floral alphabets, decorative and quilt patterns.

Multiple line text input

Allows multiple lines of text to be entered without having to manually reposition.

Single colour pattern converter

Push one button to embroider a multicoloured design in a single colour.

Brother PRS100

Easy access to bobbin

Easily replace the bobbin without removing the hoop. Simple access to your bobbin makes your embroidery a breeze.

Brother PRS100

Independent bobbin winder

The built-in independent bobbin winder is quick and easy. Allows you to wind a new bobbin while the machine is embroidering.

Compact mini frames

Brother have created an exclusive set of embroidery frames included only with the Persona PRS100. Embroider hard to reach places that have proved to be difficult on other machines with ease. No more risks of tangling those small items such as children's garments, pockets, legs, socks, bags and caps! You won’t find these with any of our other machines.

Four compact frame sizes are included:

  • 38mm x 44mm
  • 41mm x 70mm
  • 33mm x 75mm
  • 50mm x 50mm

Advanced Needle Threading

Push-button needle threader makes it quick and easy to get started on your next design. Simply follow the thread guide and press the button to thread the needle.

Multiple frame sizes

Enjoy a range of frame types and sizes, including tubular for T-shirts and towels, etc. Large frame for quilts, small portrait and landscape frames – perfect for vertical and horizontal pockets.

4 Spool thread stand

The PRS100 is equipped with a 4 spool thread stand. Ideal for quick thread changes.

Upper and lower thread sensors

Upper and lower thread sensors alert you when a thread is broken or has run out.

View detailed specifications →

Brother Persona PRS100 Embroidery Machine

Brother PRS100

What's in the box

  • Accessory case
  • Needle set
  • Prewound bobbin x 5
  • Metal bobbin x 3
  • Spool net x 4
  • Seam ripper
  • Scissors
  • Tweezers
  • Touch pen
  • Needle changing tool (threader)
  • Needle plate spacer
  • Phillips screwdriver
  • Standard screwdriver
  • Allen screwdriver
  • Offset screwdriver
  • Disc-shaped screwdriver
  • Screwdriver (large)
  • Wrench 13 x 10
  • Oiler
  • Cleaning brush
  • Weight (L)
  • Weight (S)
  • USB cable
  • 200mm x 200mm embroidery frame
  • 100mm x 100mm embroidery frame
  • 41mm x 70mm embroidery frame
  • 50mm x 50mm embroidery frame
  • 38mm x 44mm embroidery frame
  • 33mm x 75mm embroidery frame
  • 200mm x 200mm embroidery sheet
  • 100mm x 100mm embroidery sheet
  • Operation manual
  • Quick reference guide
  • Embroidery design guide
  • Spool mat x 4
  • Spool cap x 4
  • Embroidery frame holder A
  • Embroidery frame holder E

Brother Warranty

Brother PRS100 embroidery machine warranty echidna sewing

Up to 5 years or 2500 hours manufacturer’s warranty, whichever comes first.

Learn more →

Download the brochure



Humm 30 month term - no interest ever

Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00

A minimum deposit of $800 required with fortnightly payments of $111.52 that's just $55.76/week!

Humm Terms and conditions apply.

Latitude Credit Cards 36 month term - interest free. Enjoy now Pay later

Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00

Zero deposit required with 36 monthly payments

Latitude Terms and conditions apply.

Zip 36 month term - interest free. Tap & Zip Everywhere. Pay Later.

Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00

Zero deposit required with 36 monthly payments

Zip Terms and conditions apply.

Divide your purchase into 4 interest free installments on orders between $30 and $1500 with PayPal 4 in 1.

Learn more about Pay in 4 →

Humm is a payment plan option allowing you to take your products home today with no interest ever.

Latitude Financial Services allows you to enjoy up to 60 months interest free.

Afterpay enables you to buy what you want today, and pay for it in four equal installments, interest-free up to $1,000.

Own it now, pay later. Shop and pay nothing today with Zip for everyday spending or life's bigger buys.

Learn more about Zip →
*Available to approved applicants only. Minimum monthly repayments are required. Paying only the minimum monthly repayment amount will generally not repay a purchase within the interest free period. Any balance outstanding at the expiry of the interest free period for the purchase will be charged interest at the standard annual percentage rate, currently 19.9%. A monthly account fee of $7.95 and a one off establishment fee may apply for new customers may apply. Terms & Conditions apply and are available on application. See your contract for further details. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number 441878.

PugglePay is Echidna's own in-house payment plan option with no interest, no fees and flexible repayment options.

Learn more about PugglePay →

Traditional Layby

If none of these finance options suit you, why not use Echidna's standard layby option. You can set up your layby in-store or contact us to find out more information.

*Terms and conditions apply. Finance is not available on all offers and machines. Please call your nearest store or phone 1800 000 360 to find out what packages are available.

Brother Persona PRS100 Embroidery Machine

Basic Features

Warranty 5 Years or 2500 hours
LCD Display Size Inches 7" HD
On-Screen Help Yes
Built-in Tutorial Videos Yes
On-Screen Editing Yes
Lighting LED
Thread Tension Disc AT
Needle Threading System Advanced
Bobbin type Vertical
Thread cutter Auto
Full USB Yes
Maximum Speed 1,000spm
Built-in embroidery fonts 20
Built-in embroidery patterns 405
Maximum embroidery area (mm) 200mm x 200mm
Maximum embroidery area (inches) 8" x 8"


Brand Brother
Shipping Weight 42.0000kg
Shipping Width 0.610m
Shipping Height 0.850m
Shipping Length 0.800m
Shipping Cubic 0.414800000m3
Products available
PRS100_MachineOnly Brother PRS100 Machine Only
PRS100_Bundle Brother PRS100 Machine Bundle
Brother PR embroidery machine warranty echidna sewing

Brother Australia PR warranty:

Up to 5 years or 2500 hours, whichever comes first.

Find out more about Brother's warranty conditions here →

For more up to date information please visit the Brother website or contact us if you are unsure which warranty applies to you.

Persona PRS100 great font selection but few design

By: Eileen on 5 November 2021
Great machine, easy to use but was disappointed there are so few embroidery designs beside the fonts. Fonts, however, are great with a lot to choose from. I have not had a lot of time to use it so far.


By: Pauline on 7 September 2021
I am really happy with this machine it has made it so much easier to stitch out T-shirts and other little things that I found difficult on my smaller machine! I have found it easy to use the functions because I already have a brother and they almost the same! I am happy with my purchase and have also been happy with the support I have received from all the staff! Even during lockdowns!

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