Brother Upgraded Warranty!

Up to 5 years or 2500 hours, whichever comes first.

The Brother Persona PRS100 is Brother's first single-needle embroidery machine with free-arm embroidery, opening a whole new world of creative embroidery freedom that anyone can master. Projects that are simply too hard or complex on a standard home embroidery machine will spring to life with the innovative tubular design of the all new Brother PRS100. 

With the finest pedigree in the sewing industry the Persona PRS100 by Brother brings the flexibility of single needle free-arm embroidery technology into your home without the hefty price tag.


  • Unique versatility with tubular free arm configuration - ideal for embroidering hard to reach areas such as caps, small t-shirts and sleeves
  • Small 45cm wide footprint, which is less than a standard flatbed embroidery machine
  • New exclusive compact mini frames, ranging in sizes from 30mm x 45mm (1.25” x 1.75”) to 50mm x 50mm (2” x 2”)
  • Large 200mm x 200mm (8” x 8”) embroidery area, includes 20cm x 20cm (8” x 8”) and 10cm x 10cm (4” x 4”) embroidery frames
  • Easy access so you can change the bobbin without removing your hoop
  • Color sort editing so you can easily cut down on thread changes
  • Multiple-line text input and alignment
  • Easy thread colour changes
  • Droplight™ LED Embroidery Positioning Marker, so you can see the needle drop position
  • Large 7" LCD touch screen display
  • 405 built-in designs
  • Embroider at speeds of up to 1,000 spm.
  • Watch built-in on screen tutorials
  • See up to 260,000 colours with little or no on-screen shuffling
  • Perform one-touch frame adjustments on-screen.

Compact mini frames

Brother have created an exclusive set of embroidery frames included only with the Persona PRS100. Embroidery hard to reach places that proved to be difficult on other machines with ease. No more risks of tangling those small items such as children's garments, pockets, legs, socks, bags and caps!

Four compact frame sizes are included, ranging in size from 38mm x 43mm (1.5” x 1.75”) to 50mm x 50mm (2” x 2”). You won’t find these with any of our other machines! 

Droplight LED embroidery positioning marker

With the Brother Persona PRS100 you can use the embroidery foot with the LED pointer to easily see your needle drop position, which is critical for embroidery. Check the embroidery field with ease with the trial key and LED pointer! No more nightmares of trying to guess where your needle will drop!

Advanced needle threading system

One of the industry's easiest threading systems allowing you to thread the needle in seconds with the press of a button. This is the same successful system found in our multi-needle embroidery machines.

Bobbin features

Save time while you're embroidering your projects with the easy access side bobbin winding system. You can wind a new bobbin while the machine is embroidering! The easy access front bobbin located at the end of the tubular arms allows you to easily change the bobbin without even having to remove the hoop! 

Built-in dual USB ports

Import and export designs from your USB memory stick. Use the second port to connect to your computer to import designs or perform machine updates.

Easy thread colour changes

The easy thread colour change system allows you to simply tie the next colour onto your existing thread and then pull all the way through until it's in your needle and ready to use. This is made easy with the unique designed 4-spool Thread Stand, which allows you to keep thread tails out of the way

Built-in designs

With over 405 built-in designs there are infinite possibilities, including

8 embroidery-like quilt patterns
20 embroidery fonts
140 frame pattern combinations
6 monograming font styles

Explore the extensive pattern collection that includes Vintage, Trendy and Floral Alphabet designs. Set your creativity free with the ability to add a personal touch with a professional finish.

Accessories and add-ons

Accessories guide - Brother PR1050X, PR670E and PRS100/VR (PDF)

Trade-in guarantee

To help you be a proud owner of a Brother Persona PRS100 we can also assist you with a trade-in to sell your old machine for you.

Find out more about our trade-in guarantee


*Exclusive to Echidna in Australia

Download the brochure



Humm 30 month term - no interest ever

Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00

A minimum deposit of $800 required with fortnightly payments of $111.52 that's just $55.76/week!

Humm Terms and conditions apply.

Latitude Credit Cards 36 month term - interest free. Enjoy now Pay later

Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00

Zero deposit required with 36 monthly payments

Latitude Terms and conditions apply.

Zip 36 month term - interest free. Tap & Zip Everywhere. Pay Later.

Based on the MSRP of $7999.00 includes Finance Bonus Bundle valued at over $1500.00

Zero deposit required with 36 monthly payments

Zip Terms and conditions apply.

Divide your purchase into 4 interest free installments on orders between $30 and $1500 with PayPal 4 in 1.

Learn more about Pay in 4 →

Humm is a payment plan option allowing you to take your products home today with no interest ever.

Latitude Financial Services allows you to enjoy up to 60 months interest free.

Afterpay enables you to buy what you want today, and pay for it in four equal installments, interest-free up to $1,000.

Own it now, pay later. Shop and pay nothing today with Zip for everyday spending or life's bigger buys.

Learn more about Zip →
*Available to approved applicants only. Minimum monthly repayments are required. Paying only the minimum monthly repayment amount will generally not repay a purchase within the interest free period. Any balance outstanding at the expiry of the interest free period for the purchase will be charged interest at the standard annual percentage rate, currently 19.9%. A $6.00 monthly account fee applies. A one-off establishment fee may apply. Terms & Conditions apply and are available on application. See your contract for further details. Credit provided by ZipMoney Payments Pty Ltd (ABN 58 164 440 993), Australian Credit Licence Number 441878.

PugglePay is Echidna's own in-house payment plan option with no interest, no fees and flexible repayment options.

Learn more about PugglePay →

Traditional Layby

If none of these finance options suit you, why not use Echidna's standard layby option. You can set up your layby in-store or contact us to find out more information.

*Terms and conditions apply. Finance is not available on all offers and machines. Please call your nearest store or phone 1800 000 360 to find out what packages are available.

Brand Brother
Shipping Weight 42.0000kg
Shipping Width 0.610m
Shipping Height 0.850m
Shipping Length 0.800m
Shipping Cubic 0.414800000m3
Products available
PRS100_MachineOnly Brother PRS100 Machine Only

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