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Flexibility, efficiency, professionalism

Exclusive to Echidna Sewing

The Brother Persona PRS100 is Brother's first single-needle embroidery machine with free-arm embroidery, opening a whole new realm of creativity. With the innovative tubular design of this machine, you can tackle projects that are simply too difficult or complicated for a regular home embroidery machine. Embellish items like caps, small t-shirts, sleeves, children’s garments, pockets, pant legs, socks, bags and more with ease!

With the finest pedigree in the sewing industry, the Persona PRS100 by Brother offers the freedom of single needle free-arm embroidery technology, without the hefty price tag. Boasting a large 200mm x 200mm embroidery area, anytime bobbin access, a unique set of frames, 7" LCD display and Droplight Embroidery Positioning Marker, as well as over 400 built-in designs, this machine delivers innovative ease to your most ambitious projects.

Brother PRS100 Brother PRS100

Commercial features, easy to use technology

Brother PRS100
Brother PRS100
Brother PRS100

Free-arm embroidery

The tubular free-arm gives you the flexibility to embroider on shirt pockets, sleeves, jeans pockets and other hard to reach areas with ease. You can also embellish items like caps*, pant legs, socks, children’s garments and more!

*The cap frame is not included with this machine. Alternatively you can use the compact mini frames to embroider caps.

Brother PRS100

Brother PRS100

Droplight LED embroidery positioning marker

With the Brother Persona PRS100 you can use the embroidery foot with the LED pointer to easily see your needle drop position, which is critical for embroidery. Check the embroidery field with ease with the trial key and LED pointer! No more nightmares of trying to guess where your needle will drop!

LED needle pointer

See exactly where the needle will drop and adjust the position accurately with the LED needle pointer.

Large embroidery area

Create large embroidery designs with no need to re-hoop using the 200mm x 200mm. You’ll have the creative space to design without limits!

Maximum embroidery field:  200mm x 200mm (8" x 8")

Brother PRS100

Brother PRS100

OPTIONAL Free-motion sewing and quilting

With the optional extra free-motion embroidery kit, the PRS100 can easily be converted to a free-motion embroidery machine. Add free-motion stippling to quilts to achieve a personal finish.

7”Large colour LCD touch screen

Easily edit and adjust embroidery designs, add lettering and resize from the touch screen.

Built-in learning support

The on-screen guides take you through setup and basic operation to help you get the most out of your PRS.

Brother PRS100

Brother PRS100

Thread Colour Sorting

Adjust the order in which multi-colour embroidery designs are stitched - reducing colour changes and minimising embroidery time.

USB ports

Insert a USB memory stick or connect directly to your PC to send embroidery designs to the PRS100.

Brother PRS100

Brother PRS100

20 built-in fonts

Choose from a wide range of built-in fonts to personalise your projects.

405 built-in patterns

Wide variety of built-in designs including Greek and floral alphabets, decorative and quilt patterns.

Multiple line text input

Allows multiple lines of text to be entered without having to manually reposition.

Single colour pattern converter

Push one button to embroider a multicoloured design in a single colour.

Download Design Guide

Brother PRS100

Easy access to bobbin

Easily replace the bobbin without removing the hoop. Simple access to your bobbin makes your embroidery a breeze.

Brother PRS100

Independent bobbin winder

The built-in independent bobbin winder is quick and easy. Allows you to wind a new bobbin while the machine is embroidering.

Compact mini frames

Brother have created an exclusive set of embroidery frames included only with the Persona PRS100. Embroider hard to reach places that have proved to be difficult on other machines with ease. No more risks of tangling those small items such as children's garments, pockets, legs, socks, bags and caps! You won’t find these with any of our other machines.

Four compact frame sizes are included:

  • 38mm x 44mm
  • 41mm x 70mm
  • 33mm x 75mm
  • 50mm x 50mm

Advanced Needle Threading

Push-button needle threader makes it quick and easy to get started on your next design. Simply follow the thread guide and press the button to thread the needle.

Multiple frame sizes

Enjoy a range of frame types and sizes, including tubular for T-shirts and towels, etc. Large frame for quilts, small portrait and landscape frames – perfect for vertical and horizontal pockets.

4 Spool thread stand

The PRS100 is equipped with a 4 spool thread stand. Ideal for quick thread changes.

Upper and lower thread sensors

Upper and lower thread sensors alert you when a thread is broken or has run out.

View detailed specifications →

Brother Persona PRS100 Embroidery Machine

Brother PRS100

What's in the box

  • Accessory case
  • Needle set
  • Prewound bobbin x 5
  • Metal bobbin x 3
  • Spool net x 4
  • Seam ripper
  • Scissors
  • Tweezers
  • Touch pen
  • Needle changing tool (threader)
  • Needle plate spacer
  • Phillips screwdriver
  • Standard screwdriver
  • Allen screwdriver
  • Offset screwdriver
  • Disc-shaped screwdriver
  • Screwdriver (large)
  • Wrench 13 x 10
  • Oiler
  • Cleaning brush
  • Weight (L)
  • Weight (S)
  • USB cable
  • 200mm x 200mm embroidery frame
  • 100mm x 100mm embroidery frame
  • 41mm x 70mm embroidery frame
  • 50mm x 50mm embroidery frame
  • 38mm x 44mm embroidery frame
  • 33mm x 75mm embroidery frame
  • 200mm x 200mm embroidery sheet
  • 100mm x 100mm embroidery sheet
  • Operation manual
  • Quick reference guide
  • Embroidery design guide
  • Spool mat x 4
  • Spool cap x 4
  • Embroidery frame holder A
  • Embroidery frame holder E

Brother Warranty

Brother PRS100 embroidery machine warranty echidna sewing

Up to 5 years or 2500 hours manufacturer’s warranty, whichever comes first.

Learn more →

Brother Persona PRS100 Embroidery Machine

Basic Features

Warranty 5 Years or 2500 hours
LCD Display Size Inches 7" HD
On-Screen Help Yes
Built-in Tutorial Videos Yes
On-Screen Editing Yes
Lighting LED
Thread Tension Disc AT
Needle Threading System Advanced
Bobbin type Vertical
Thread cutter Auto
Full USB Yes
Maximum Speed 1,000spm
Built-in embroidery fonts 20
Built-in embroidery patterns 405
Maximum embroidery area (mm) 200mm x 200mm
Maximum embroidery area (inches) 8" x 8"


SKU PRS100_Options
Brand Brother
Embroidery Basting Stitch Included Yes
Shipping Weight 42.0000kg
Shipping Width 0.610m
Shipping Height 0.850m
Shipping Length 0.800m
Shipping Cubic 0.414800000m3
Products available
PRS100 Brother Persona PRS100 Machine Only
Brother PR embroidery machine warranty echidna sewing

Brother Australia PR warranty:

Up to 5 years or 2500 hours, whichever comes first.

Find out more about Brother's warranty conditions here →

For more up to date information please visit the Brother website or contact us if you are unsure which warranty applies to you.

Brother Persona PRS100 machine

By: Shirley on 9 December 2023
I am very happy with this product easy to use

Brother Persona PRS100

By: Valerie on 21 July 2023
Great Embroidery Machine Just starting to get used it and loving it.

Brother PRS100 Embroidery Machine

By: Lynnelle on 11 November 2022
The Brother PRS100 is amazing. There is so much I can do now! Baby’s onesies, Small children shirts, hats , and the list goes on. The speed of this machine makes my old embroidery machine looks like it was going backwards. The brother PRS 100 is definitely a game changer for my crafting studio.

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