Discover the magical world of embroidery

The Innov-is F440E is an embroidery only machine with intuitive technology and impressive built-in designs. Its wide range of versatile functions allows you to add colour and design to almost any project. Built in fonts means you can also monogram items with ease.

Take your embroidery to the next level and express your creativity with this brilliant machine. With a host of features to save you time and effort, completing your projects and exploring your skills has never been so easy.

650 stitches per minute
Personalise and embellish your projects with up to 650 stitches per minute to add beautiful decorative embroidery and lettering.

Large embroidery area
The embroidery machine has a large embroidery area so you can express your creative ideas and make even bigger and more intricate designs.

Bright LED lighting
Illuminate your workspace with ease.

Drop-in bobbin
Just drop-in a bobbin and you're ready to embroider.

Advanced needle threading system
Effortlessly thread the needle by simply lowering the lever.

Automatic thread cutter
Automatically cut upper and lower threads

Bobbin Winding System
Fast and simple threading make winding bobbins quick and easy.

LCD screen
All embroidery information displayed on a clear, colour backlit screen.

More features:

  • USB port
  • 138 built-in embroidery designs
  • Patterned frame shapes
  • Edit embroidery on screen
  • Built-in font styles
  • Text editing functions
  • Combine embroidery patterns
  • Thread sensor

Making a lasting impression with the F440E...


*Exclusive to Echidna in Australia

Download the brochure


Humm 12 month term—no interest ever

$150 deposit with fortnightly payments of $53.81 that's just under $27/week!

Based on the Starter Bundle Package of $1499.00. Terms and conditions apply.


Own it now, pay later. Shop and pay nothing today with Zip for everyday spending or life's bigger buys.

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Humm is a payment plan option allowing you to take your products home today with no interest ever.

Latitude Financial Services allows you to enjoy up to 60 months interest free.

Afterpay enables you to buy what you want today, and pay for it in four equal installments, interest-free up to $1,000.

PugglePay is Echidna's own in-house payment plan option with no interest, no fees and flexible repayment options.

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Traditional Layby

If none of these finance options suit you, why not use Echidna's standard layby option. You can set up your layby in-store or contact us to find out more information.

*Terms and conditions apply. Finance is not available on all offers and machines. Please call your nearest store or phone 1800 000 360 to find out what packages are available.

    • Hardware Type: Computerised Embroidery Machine
    • LCD Display: Colour LCD
    • Lighting: 1 LED
    • Stitch Select Display: Touch panel and Touch sensor
    • MAX Embroidery Area: 130 x 180mm (5 x 7inch)
    • MAX Embroidery Speed: 650
    • Standard Hoops: 1(130 X 180)
    • Built-in Embroidery Patterns: 138
    • Built-in Embroidery Fonts: 11
    • Pattern Rotating: 1, 10, or 90 degrees
    • MAX Sewing Speed: 650spm
    • Start-Stop Button: Yes
    • Bobbin Type: Horizontal
    • Quick Set Bobbin: Yes(Easy)
    • Needle Position Key: Yes
    • Thread Tension: Auto
    • Needle Threader: Advance
    • Thread Sensor: Upper and Bobbin
    • Thread Cutter: Yes
    • Software Available: Yes
    • Interface: 1 USB Host
    • Digital Media: USB
    • Optional Other:
      • Embroidery frame (300 x 130mm)
      • Embroidery frame (100 x 100mm)
      • Embroidery frame (60 x 20mm)
      • Stabilizer material for embroidery
      • Water soluble stabilizer
    • Carry Case: Soft
    • Size: 444(W) x 248(D) x 300(H)mm
    • Weight: 10.6Kg
    • Warranty:
      • 5 years on electrical and electronic parts (excludes Foot Control)
      • 3 year on mechanical parts.
Barcode # 4977766764827
Brand Brother
Shipping Weight 14.0000kg
Shipping Width 0.480m
Shipping Height 0.490m
Shipping Length 0.550m
Shipping Cubic 0.129360000m3
Products available
F440E_MachineOnly Brother F440E machine only
F440E_Starter Brother F440E with starter bundle
F440E_Ultimate Brother F440E with ultimate bundle