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Brother Persona PRS100 Brother Persona PRS100
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Brother Persona PRS100

Brother Persona PRS100
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Price: $7,999.00
Availability: In Stock
Model: PRS100
Average Rating: Not Rated

Includes Bonus

$2000 Echidna or Brother Accessories



Brother PRS100 - Free Arm Embroidery-Only Machine


If you have ever aspired to owning a Brother PR series embroidery machine, then the new Persona PRS100 is for you.

Just like its big siblings, the PR655 and the PR1000, the PRS100 opens a whole new world of creative embroidery freedom that anyone can master. It’s got many of the same class-leading features in a simpler, more compact machine.

Projects that were simply too hard or complex on a standard home embroidery machine will spring to life with the innovative tubular design of the all new Brother PRS100. 

Download Product Brochure (PDF, 5MB)


Please call us on 1800 000 360 for more information.


Persona PRS100 Features

  • Unique versatility with tubular free arm configuration - ideal for embroidering hard to reach areas such as caps, small t-shirts and sleeves
  • Small 45cm wide footprint, which is less than a standard flatbed embroidery machine
  • New exclusive compact mini frames, ranging in sizes from 30mm x 45mm (1.25” x 1.75”) to 50mm x 50mm (2” x 2”)
  • Large 200mm x 200mm (8” x 8”) embroidery area, includes 20cm x 20cm (8” x 8”) and 10cm x 10cm (4” x 4”) embroidery frames
  • Easy access so you can change the bobbin without removing your hoop
  • Color sort editing so you can easily cut down on thread changes
  • Multiple-line text input and alignment
  • Easy thread colour changes
  • Droplight™ LED Embroidery Positioning Marker, so you can see the needle drop position
  • Large 7" LCD touch screen display
  • 405 built-in designs


Compact Mini Frames


Brother have created an exclusive set of embroidery frames included only with the Persona PRS100. Embroidery hard to reach places that proved to be difficult on other machines with ease. No more risks of tangling those small items such as children's garments, pockets, legs, socks, bags and caps!

Four compact frame sizes are included, ranging in size from 38mm x 43mm (1.5” x 1.75”) to 50mm x 50mm (2” x 2”). You won’t find these with any of our other machines! 


Droplight LED Embroidery Positioning Marker


With the Brother Persona PRS100 you can use the embroidery foot with the LED pointer to easily see your needle drop position, which is critical for embroidery. Check the embroidery field with ease with the trial key and LED pointer! No more nightmares of trying to guess where your needle will drop!


Advanced Needle Threading System


One of the industry's easiest threading systems allowing you to thread the needle in seconds with the press of a button. This is the same successful system found in our multi-needle embroidery machines.

Bobbin Features


Save time while you're embroidering your projects with the easy access side bobbin winding system. You can wind a new bobbin while the machine is embroidering! 

The easy access front bobbin located at the end of the tubular arms allows you to easily change the bobbin without even having to remove the hoop! 

Quick and Easy


  • Embroider at speeds of up to 1,000 spm.
  • Watch built-in on screen tutorials
  • See up to 260,000 colours with little or no on-screen shuffling
  • Perform one-touch frame adjustments on the 7" LCD display screen


Built-in Dual USB Ports


Import and export designs from your USB memory stick. Use the second port to connect to your computer to import designs or perform machine updates.

Easy Thread Colour Changes


The easy thread colour change system allows you to simply tie the next colour onto your existing thread and then pull all the way through until it's in your needle and ready to use. This is made easy with the unique designed 4-spool Thread Stand, which allows you to keep thread tails out of the way.


Built-in Designs


With over 405 built-in designs there are infinite possibilities.



  • 8 embroidery-like quilt patterns
  • 20 embroidery fonts
  • 140 frame pattern combinations
  • 6 monograming font styles

Explore the extensive pattern collection that includes Vintage, Trendy and Floral Alphabet designs. Set your creativity free with the ability to add a personal touch with a professional finish.

Echidna Payment Plan


Call us on 1800 000 360 to find out about our exclusive Echidna payment plan.


Trade-In Guarantee

To help you be a proud owner of a Brother Persona PRS100 we can also assist you with a trade-in to sell your old machine for you.

View Trade-in Guarantee >


Federal Budget 2015 – Instant Tax Deduction


If you have or want to establish a small home-based embroidery business, now could be the perfect time to invest in new machinery. The 2015 federal budget has made an announcement of a $20,000 instant tax deduction for small businesses.


Find out more >



Please note: Additional Shipping and Insurance charges may apply. Echidna will contact you with a quote upon receiving your order. Alternatively, please contact us on 1800 000 360 to ask for a quote prior to placing your order.

Call us on 1800 000 360 for more information or to request your free PRS100 brochure!



Droplight™ Embroidery Positioning Marker | Brother Persona PRS100
Free Arm Embroidery | Brother Persona PRS100
Easy Upper Thread Change | Brother Persona PRS100
Easy Bobbin Change &  Built-In Bobbin Winder | Brother Persona PRS100
Multiple-Line Text Input and Alignment & Easy One-Touch Frame Adjustment | Brother Persona PRS100
405 Contemporary Designs & 20 Fonts Built-In | Brother Persona PRS100
Import Your Own Data Through Your USB Stick | Brother Persona PRS100
Color Sort | Brother Persona PRS100
Large 7" LCD Touchscreen | Brother Persona PRS100
Brother Persona PRS100 Embroidery Machine Overview
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Brother Persona PRS100
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Brother Persona PRS100
Click to enlarge
Brother Persona PRS100
Click to enlarge
Brother Persona PRS100
Click to enlarge
Brother Persona PRS100
Click to enlarge